Google is testing a cool new adsense scroll feature which might increase your earnings from adsense.
Notice the horz scroll buttons in the 728×90 ad unit below
notice the vertical scroll buttons on the 300×250 ad unit below
There’s some cool fading effect when you scroll through the ads by using the buttons.
Net Results ?
You might end up making more money from adsense as users might see more than 4 adlinks but in the same place.
Its not showing up on all sites.
Its seems to be under testing.
It applies only to text ads
