Samsung has launched a new DSLR Camera in India – the NX10 which can take 14.6 Megapixel photos and also records HD Video.The Price of Nx10 is Rs.42990 in India. The Cam also sports a 3 inch AMOLED display

NX10’s innovative technology provides ‘best in class’ features with a large APS-C size sensor, bright AMOLED screen and fast auto focus to give users ultimate performance

New Delhi, June 25, 2010: Samsung today announced the launch of NX10 – its first foray into the mirror-less interchangeable lens camera segment. The Samsung NX10 has the heart of a DSLR embedded inside the compact frame of a digital camera, successfully integrating the APS-C size CMOS sensor with a mirrorless interchangeable lens, in a small, light and ergonomically designed body that ensure maximum portability for users. With the launch of its flagship, next generation NX10 camera model, Samsung is looking to establish itself as an innovator in Digital Still Camera market.
The NX10 incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and unique, large 3.0” AMOLED screen, allowing users to easily view their images, even in bright sunlight. The NX10 ensures users never miss a moment, as the new DRIMe II Pro engine and advanced AF algorithm, provide ultra fast AF speed with the higher precision of contrast AF. And consumers are not just limited to taking shots but can also tell their own stories in video format with HD movie recording (H.264 codec).

The 3.0” AMOLED screen facilitates by providing easier viewing in bright sunshine or at acute viewing angles, meaning users no longer need to shield their screen with their hand. The AMOLED screen also provides 30,000 times faster response rate than conventional LCDs, has lower power consumption and a higher contrast ratio – 100,000:1 vs. 500:1.

“The new Samsung NX10 marks the start of the next generation of cameras. For the first time in the market, Samsung has successfully integrated an APS-C size sensor into a compact body by eliminating the mirror box, meaning that our users can now be as creative as they want to be on the move without having to compromise on image quality,” said        Mr. Ravinder Zutshi, Dy MD, Samsung India Electronics Pvt. Ltd.

The NX10 also contains a range of intelligent features to put professional quality images within reach of the amateur photographer. The NX10 incorporates in-depth manual controls and a Smart Auto function which automatically detects the surrounding environment of the shot, selecting the right shoot mode and a Smart Range feature that enables the user to vividly express both bright areas and dark areas in the same frame. It even senses when the user brings the camera close to their face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power. The NX10’s Supersonic Dust Reduction system keeps those dust particles clear of the image sensor that can often impair an image.

Once you have captured an image, the NX10 has a fairly good range of options when it comes to playing, reviewing and managing the images. One can instantly scroll through the images, view thumbnails, zoom in or out, view slideshows, delete and protect an image and set the print order. The Image Edit option offers a number of different ways to alter the look of an already-captured photo, including redeye fix, backlight, changing the photo style, resizing, rotating etc.

Slim and light at just over 350g, the NX10 is available in black with two variants.1st with an 18-55mm lens kit (Rs 42,990-/) & 2nd with 30mm Pan Cake lens (Rs. 44,990-/). With the addition of this new model, Samsung’s Digital Still Cameras range now comprises a total of 31 models priced between Rs. 6,990/- to Rs. 44,990/-.